Uniqlo: Maternity Your Way

Maternity wear is notoriously frumpy and disposable. To fight the frump and keep things green, Uniqlo will offer a fresh take on maternity fashion.

Microsite

Shop the runway, create and save outfits, order capsule collections by trimester, tailor your maternity wear after baby arrives, and recycle your clothing.

Activation: Maternity Runway Show

Uniqlo will host the first-ever maternity runway show at NYFW. Viewers can shop the looks immediately online.

#MaternityMyWay on Instagram

Instagrammers can share how they combined their own closet with Uniqlo pieces using #MaternityMyWay on Instagram.

CW: Lauren Weiss
AD: Tori Roy & Cara Resnick