Copywriter
datedash_bag.jpg

DoorDash

DateDash by DoorDash

DateDash_logo.jpg

Here's the problem.
Dating safely in quarantine times kinda sucks
. After a long day of office Zoom-ing, the last thing anyone wants is another boring video call. We'd give anything for a nice, relaxing night out with good food and good conversation. But the 'out' part? Not really happening at the time. So my partner and I thought: let's make quarantine dating better.

Introducing DateDash by DoorDash: an easy, interactive way to enjoy a date "at" your favorite restaurant from the comfort of your own homes. It's distanced date night, delivered.

Let’s walk through the in-app experience.

DateDash_app-invite.jpeg
DateDash_ordering.jpeg
DateDash_datenight.jpeg
 

And how will we get the word out?

DateDash goes LIVE (on Instagram)

To help break the DateDash ice and get the romance started, we'll live-stream real users' first DateDash dates on Instagram Live using the DoorDash handle.

Viewers can be part of the date by sending their own ice breaker questions and hyping up the lovebirds-in-the-making.

DateDash_IGlive.jpg

A little out of home on your way home.
Maybe you don’t get to work from home - that doesn’t mean you don’t want to date safely. So we’ll catch those commuters and subway surfers where they’re at with OOH all over the city.

DateDash_subway_ads.jpg
DateDash_adds-outdoor.jpeg

CW: Lauren Weiss
AD: Nico Angervall
Full disclosure: this was just a fun idea Nico and I had and decided to work on in our free time. DoorDash, hit us up if you want it.